Series 1 - A starting point
Before implementing a Loyalty programme, there are some things to consider:
- Is your company going to benefit from a loyalty programme?
- What should you offer?
- How should you communicate the offering?
- How can you use the data will be generated?
The first book in this series looks at the key points you need to consider to ensure that a loyalty programme is an intrinsic part of your business strategy, developing customer loyalty and improving efficiencies and service. Download 'A starting point'