What is Loyalty?
Loyalty is about personalising the connection between you and your customers, driving multiple positive interactions that create an emotional connection and a long lasting relationship. First and foremost, Loyalty provides brands with a wealth of insight and data, ways of connecting with customers and the ability to create new conversations.
Loyalty should be at the heart of your business and it must evolve and adapt to suit both your customers and the businesses changing needs. It is about changing behaviours to create a desired result that is sustainable for the future. A loyalty programme must be simple to the audience, both to understand and to engage with even if the algorithms and metrics that exist in the background are complex.
With loyalty, it is not one size fits all. Whether you need to increase revenue, grow breadth/frequency of spend, or create a referrer programme, Stream Loyalty will have experiences that we can draw upon to help you find the right solution.