Brand Loyalty - Insight into working life at Stream
Stream’s unique software solutions, combined with a clear understanding of the significance of data, enables us to work with clients to help build brand loyalty, increase sales, drive customer satisfaction and drive employee engagement. Stream helps build trust that delivers brand loyalty and commercial rewards and, through this, can prove that the cost of inertia far outweighs the price of change.
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The Importance of Brand Loyalty
10 March 2015

The Importance of Brand Loyalty

In our world of infinite options, increased commoditisation and desire for immediate gratification, what does brand loyalty mean? Can customers truly be loyal to a brand? Are consumers more focused on the attributes and experience of the offering, rather than on the brand itself?

Brand loyalty is a result of consumer behaviour and is affected by a person's preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. However, as consumer promiscuity grows, running a successful, traditional loyalty programme is becoming more challenging than ever. Now is the time to focus on what you can do for your customer; it is time to put your customer first. With high expectations customers know what they want from their favourite brand – meaningful conversations, real-time communication, and a seamless experience.

Rather than having ‘one-for-all’ campaigns launched in a scattergun approach, customers want to be heard, delighted and engaged with meaningful, relevant interactions. They want brands to understand them, to be able to trust vendors and believe that all touch points will be entirely relevant. Data, and its careful management, is the key to perfecting these levels of interaction and Stream can give you the guiding hand you need to turn your existing loyalty programme into a brand loyalty creating machine.