The importance of Customer Brand Loyalty - Insight into working life at Stream
Stream’s unique software solutions, combined with a clear understanding of the significance of data, enables us to work with clients to help build brand loyalty, increase sales, drive customer satisfaction and drive employee engagement. Stream helps build trust that delivers brand loyalty and commercial rewards and, through this, can prove that the cost of inertia far outweighs the price of change.
Stream have just won a contract to develop an online coaching and professional development tool for a major healthcare company. Watch this space for more information.

We have recently completed 5 incentives for Anglian Home Improvements taking guests to London, Loutraki, Dubrovnik, Dubai and Rio de Janeiro.
The importance of Customer Brand Loyalty
29 March 2015

The importance of Customer Brand Loyalty

Brand loyalty, as opposed to customer loyalty, has very little to do with prices or money, but has everything to do with how your brand is perceived by the consumer, whether through promotional activities, reputation or their previous experiences with your company.

Consumers who are loyal to a brand remain customers because they believe you offer a better service and higher quality than anyone else, regardless of pricing or other financial reasons. This type of customer is also more likely to try out other products from the same brand, even if they are slightly more expensive.

Brand loyalty is relatively straightforward to maintain once established; as long as your product quality and the level of service you provide remains constant, brand-loyal customers will feel little need to check out the competition.

Stream’s bespoke online loyalty schemes and e-commerce platforms are designed with trustworthiness, reliability and dependability in mind to build customer engagement, add value, drive customer satisfaction and increase sales.