The importance of Employee Brand Loyalty - Insight into working life at Stream
Stream’s unique software solutions, combined with a clear understanding of the significance of data, enables us to work with clients to help build brand loyalty, increase sales, drive customer satisfaction and drive employee engagement. Stream helps build trust that delivers brand loyalty and commercial rewards and, through this, can prove that the cost of inertia far outweighs the price of change.
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The importance of Employee Brand Loyalty
14 April 2015

The importance of Employee Brand Loyalty

Your employees are your best advocates; nurture the relationship with your employees and turn them into fans. Create internal passion for your brand and this will, in turn, change your customers’ views of your brand; once employees are rallied around a shared purpose, customers feel more connected to a brand and brand loyalty can thrive.

There’s an inconvenient truth in loyalty marketing—no matter how much time and money a brand invests in programs, rewards and outreach, a customer’s loyalty can swing in either direction with just one employee interaction. Disengaged employees are not only less productive, they can also negatively affect the brand experience for consumers; employee engagement translates directly to customer engagement and the ultimate goal of brand loyalty.

Stream’s internal communications portals and sales incentive programmes provide the perfect springboard from which to build employee engagement; highly interactive and incorporating gamification, our portals create and develop a sustainable, infectious employee brand loyalty.