Stream’s Brand Loyalty Predictions for 2016 - Insight into working life at Stream
Stream’s unique software solutions, combined with a clear understanding of the significance of data, enables us to work with clients to help build brand loyalty, increase sales, drive customer satisfaction and drive employee engagement. Stream helps build trust that delivers brand loyalty and commercial rewards and, through this, can prove that the cost of inertia far outweighs the price of change.
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Stream’s Brand Loyalty Predictions for 2016
25 January 2016

Stream’s Brand Loyalty Predictions for 2016

As we enter 2016 it’s time to think about what will impact customer engagement, customer loyalty, and the brand loyalty arena in the coming year. What’s worked, what’s not? What should we do more of or less of? We’ve taken a moment to reflect and refine, to ruminate and cogitate and here are our predictions for the brand loyalty sector in 2016 … our thoughts in brief are listed here, to download the full white paper click here.


1. Omni-channel will continue its commanding rise

2. It's not just about vontent but evergreen content

3. Get Virtual! The rise of virtual reality as opposed to virtual insanity

4. Play more games: Gamification is the future

5. Semantic Web design goes mainstream

6. Share the love:  create brand advocates by harnessing User Generated Content 


Our conclusion

2016 will be a year of further change, flux and innovation in the brand loyalty sector. Fortune favours the brave so we believe that companies should be bold in their strategies, embrace new technologies and believe in the benefits. Competition is tough and stakes are high so savvy marketing teams will choose the right partner to develop a winning and successful brand loyalty strategy.